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Very interesting excerpt about the ALP’s first professional campaign director from Stephen Mill’s new book!
If you haven’t had the pleasure of reading Steven Mill’s new book The Professionals (what are you waiting for?) you can enjoy a short excerpt on the rise and fall of Labor’s first party professional Cyril Wyndham on the Inside.org.au website here: http://inside.org.au/the-rise-and-fall-of-labors-first-party-professional/#sthash.13QPtIMP.dpuf
Here’s a short ‘excerpt of the excerpt’:
Wyndham established Labor’s national headquarters in Ainslie Avenue in central Canberra; they were recalled by one journalist as “a small, ratty office suite at the top of the world’s most ancient lift.” The party’s “grand plans for an adequately staffed national secretariat” to support Wyndham were never delivered. In 1967 the full staff complement was “Cyril plus two” secretaries. But Wyndham lived up to the “mighty atom” billing. He was an impeccable shorthand typist and minute keeper, and immediately improved the party’s administrative efficiency. He analysed voting statistics to trace shifts in popular sentiment at national and state level. A fluent pamphleteer, he articulated the party’s case against communism and the National Civic Council, both at the direction of the federal executive, and promoted the party in lengthy articles in public journals. He wrote speakers’ notes, “to see that everyone was speaking the same language in Western Australia and New South Wales.” He also became an articulate internal critic of party attitudes and structures – showing the courage that he had advocated years earlier, no doubt, to advise his employer about right and wrong. In a speech to the Young Labor Association in 1965 he attacked those who “prevaricate our policy, indulge in the futile exercise of factional strife, and behave like a collection of political delinquents.” In 1968 he reportedly told the Labor Women’s Organisation that aspects of the party were “ridiculous, absurd and criminal.” Most ambitiously, he embarked on the difficult and dangerous task of reforming Labor’s antiquated national decision-making structures. The so-called “Wyndham Plan” was a wide-ranging proposal to enlarge and reconstruct the federal conference and the federal executive, provide rank-and-file members with direct input into the federal party, improve party finances, and broaden the party’s appeal to women and young voters. Under the existing rules, it was the executive, not the popularly elected parliamentary leaders, who essentially determined party policy – as had been dramatically highlighted in March 1963, when a special national conference was held to deal with the Liberal government’s proposal for a joint US–Australian military base at North West Cape in Western Australia. Arthur Calwell and his deputy, Gough Whitlam, had addressed the thirty-six delegates at Canberra’s Hotel Kingston, urging them to accept the base, but they had no say in the conference’s deliberations, and no vote. Instead, Calwell and Whitlam were photographed outside the hotel at midnight as they waited to hear the outcome. The Daily Telegraph’s front-page splash condemned the incident as “the all-time nadir of Labor parliamentary leadership.” Menzies coined the “faceless men” tag to deride the powerful and anonymous figures whom he accused of running the Labor Party. A key element of the Wyndham Plan was to include the parliamentary leaders on the federal executive.
And here’s where you can buy the book and enjoy it all at your leisure: http://www.blackincbooks.com/books/professionals
A few days I ago I shared a paper on the 2012 ACT Assembly election written by local academic and historian Chris Monnox. Today I’m adding one from political writer and researcher Terry Geisecke as well as the analysis and summary of that election from the federal Parliamentary Library.
Terry’s paper is available online via Australian Policy Online website: http://apo.org.au/commentary/act-election-2012 and its contents helped during the writing of the official 2012 ACT Labor Campaign Report.
The Federal Parliamentary Library (in case you weren’t aware) is an absolute treasure trove of useful research material about politics, campaigning and Australia history and current issues. In December 2012 Research Brenton Holmes wrote a terrific paper explaining some of the highlights of the 2012 ACT Assembly election. The full paper, with extensive references) is available here: http://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/BN/2012-2013/ACTElection2012 and I’ve also attached a pdf version below:
Norman Arbjorensen asks if Liberals have employed US Republican-style ‘strategic racism’ to win elections?
Norman writes: “The hardline stance by the Abbott government on asylum seekers – and let’s call it for what it is: a blatant appeal to racial prejudice thinly disguised as “border protection” – has served the Liberal Party well. But rather than racism driving the policy, as has been suggested, there might well be other agendas at play.
Consider the political advantages that the Liberals have won from the propagation and exploitation of fear. The 2013 election campaign is still fresh in memory with Tony Abbott’s repeated mantra of “stop the boats”, and the explicit linking of asylum seekers and their flimsy vessels with border protection and national security. We have now seen the deployment of the armed forces to turn them back.
To take his military analogy to the point of absurdity, in an interview in January Abbott likened the situation to a war – that is, a heavily armed, First-World nation mobilised against a sporadic and unorganised invasion of leaky boats. He declined to give details about the government’s strategies because that would be “giving out information that is of use to the enemy”.
That is highly charged rhetoric and a look at recent political history suggests a pattern that is more than just crass political opportunism.
The “stop the boats” mantra was trumpeted loudly in the 2013 campaign, but what did we hear about savage cuts to welfare, steep rises in student fees, the abolition of the discrimination commissioner’s job, the handing over of the Human Rights Commission to an avowed opponent of its existence, the free rein given to the Business Council of Australia via the Commission of Audit, or to the far-right Institute of Public Affairs in writing policy and setting the agenda? Such outcomes have little discernible benefit to anyone but the big corporates and the very rich, and contain distinct downsides for most who responded to the “stop the boats” siren song.
Thirty years ago, Ronald Reagan pitched a shameless appeal to the “moral majority” with his folksy talk about the sanctity of the family and traditional values, not for their own sake but simply because supply-side economics, which we now know as neoliberalism, was as little understood as it was unpalatable to the average voter. Strategic racism is simply a reprise of that monumentally successful exercise.
After the 2004 election, the Liberal Party sought to play down the issue as a deliberate focus of its campaign, despite a poll showing 10 per cent of respondents nominated it as their reason to vote Liberal. I attended an industry briefing in the election’s aftermath in which a top Liberal Party campaign strategist was asked why the Labor Party kept losing elections (by then, four in a row). “It’s simple,” he said. “A message of fear beats a message of hope every time.”
The intake of breath in that auditorium was palpable.”
For many close watchers of conservative politics in Australia I have to admit there’s not much new to learn here. Many journalists have written similar words over recent years. Here’s a good example in the Guardian by David Marr: http://www.theguardian.com/commentisfree/2013/oct/22/iillegals-refugees-immigration-australia
In coming days I’m planning to add some historical information about the most recent ACT Assembly election, which was held on 20 October 2012. The first item is a submission made by one of our member’s Chris Monnox to a post-election report compiled after the campaign. Chris is an author and academic, who also recently wrote a very comprehensive history of ACT Labor.
I’ll begin by attaching a pdf copy of Chris’s submission.
As previously mentioned, Associate Professor Sally Young has written some great books and research papers about political campaigning in Australia, particularly advertising techniques.
Her book The Persuaders: Inside the Hidden Machine of Political Advertising (Pluto Press, 2004), is a terrific read for students of journalism, political science and professional communications.
If you haven’t read any of her recent work this article is a great starting point: A Century of Political Communication in Australia, 1901–2001.
At the bottom of the article is a link to download a pdf (if you prefer to print it out an read it on a bus or in bed later).
I love some of the old photos that Sally has collated in her various articles and books, but not many come close to the entertainment value of this video from the Gruen Transfer…
As mentioned previously, I’m not alone in thinking about how professional Australian politics has becomes over the past few decades. For several years since I started a thesis, which is now on a back-burner due to work, family, life, etc.
A couple of years ago I read the ad below and it got me thinking again …then I was distracted by the small matter of helping a government get re-elected and managing a party office…. Now I’m thinking again. If a 20-something Senator in the Greens can advertise such a well-defined professional campaign position why aren’t there more Australian books, blogs and forums on political campaigning and campaign techniques? Where does one go to get qualified for such a well-paid job?*
Then around October last year at a media conference in ANU I heard that Greg Jericho was heading up the new “Political Communications” degree training at UC – great stuff!
CAMPAIGNS & COMMUNICATIONS MANAGER – Position Description Senator Sarah Hanson-Young
Campaigns & Communications Manager SENATOR SARAH HANSON-YOUNG
26th July 2012 2:46 pm
The Campaigns & Communications Manager (CCM) would suit a highly motivated person with a strong history in managing large-scale campaigns in a political environment, and who possesses highly developed strategic and communications skills. As part of a small team the CCM will be responsible for the overall management of the Senator’s re-election campaign along with management of strategic communications and campaign priorities of the Senator’s various portfolios. The CCM will work closely with the Senator’s Chief of Staff and Media Advisor to ensure day-to-day communications are strategic and effective. The CCM will also work with the Senator’s Electorate Liaison officer on campaign priorities and election preparations.
Roles and Responsibilities
1. Primary responsibility for coordinating the Senator’s re-election campaign.
2. Develop and manage the Senator’s communication strategy.
3. Work with Media Advisor to ensure all communications are clear, effective and strategic.
4. Develop and maintain effective working relationships with relevant internal and external stakeholders;
5. Develop and support key campaigns on key portfolio priorities.
6. Work closely with internal and external stakeholders to ensure consistency and co-ordination of the Senator’s strategic direction, communications and campaign priorities.
7. Identify campaigning opportunities that support parliamentary work and parliamentary opportunities that will support ongoing campaigns.
8. Help manage and coordinate Senator’s media appearances and requests as required.
9. Manage the production of communication materials produced and authorised by the Senator’s office.
10. Represent the Senator on internal election campaign committees and working groups.
11. Represent the Senator at official events, party functions, community meetings and public engagements if required.
A salary within the range $60,827 -69,216pa will be determined commensurate with relevant skills and experience. In addition, an allowance in the range $14,319-$17,898 is payable in lieu of overtime.
Applications addressing the selection criteria and the names of two referees should be forwarded to: email@example.com by 8 August 2012. Position Description Senator Sarah Hanson-Young Campaigns & Communications Manager
Below is an article I co-wrote with a Canberra-based history academic Chris Monnox regarding last year’s federal Labor leadership ballot. it was published in the Canberra Times just before the result of the ballot was officially declared.
Labor leadership ballot a win/win By Elias Hallaj and Chris Monnox
Labor’s Federal Leadership ballot has been a valuable recruiting and organising opportunity for the ACT Branch of the Party, as it has for each state and territory branch. Eligibility to vote in this historic ballot was bestowed on everyone who was a member of the ACT Branch of the Australian Labor Party on 7 September. Around 1,000 people in the ACT joined 50,000 across Australia and had an opportunity to have a direct say in who would be the next Labor Leader.
Labor is the only party in Australia that gives its ordinary members this opportunity and it signals a new era of reform and participation within our party. As national secretary George Wright told Sky, there is a “big appetite” for participatory democracy.
The immediate benefits to the party have been obvious to all those who work in or near its offices and representatives both in Canberra and across Australia:
1. Membership has increased. More new members have joined and more existing members have renewed their membership. The enfranchisement of all members, regardless of length of membership and amount of meetings they have attended was a stroke of genius. It gave an immediate reward to all the new recruits who signed up on the battlefield of the 2013 campaign.
2. The ballot has been an opportunity to test real-life grassroots engagement and communication skills for many experienced and new hands. The ultimate test in genuine democracies is popular support. This ballot has been a test of messages, networks, campaign techniques, and in some cases relationships and loyalties. All this adds to the campaign capacity and skills base of the party and enables better outcomes in future public contests.
3. The candidates have led by example in ensuring mature and convivial competition and debate, without resorting to personal attacks, despite regular baiting from the mainstream media and the party’s numerous external (and sometimes internal) critics. This has been particularly cathartic following the end of the most recent Gillard-Rudd leadership contest.
4. The numerous leadership forums and seminars and debates have ensured a new pattern of regular interaction between the leadership of the parliamentary wing of the party and the membership of the party. The ACT Branch experience is that these interactions are normal, with relatively easy access to our elected representatives. The public display of this access and its reinforcement at all levels will make the party stronger in the future.
5. The federal leadership ballot has utilized a new acceptance (some say obsession) within modern politics of the latest communications tools. Not only did the candidates and their organised teams supporters use the latest communications techniques more effectively than ever before, the party membership and supporters also used new techniques to engage directly with each other and these new techniques complemented well more traditional town-hall style meetings and telephone conferences all over the country.
6. Not all the administrative and organising for this ballot has been conducted by the formal party administration. The loose networks which are a normal part of any human social activity, normally referred to as “factions” in politics, have also played an active role. And (surprisingly for some) the factions behaved very well. The previous PM might be alarmed to learn that one outcome of his innovative decree has been the evolution of the national factions to a point where they have, in a matter of weeks, demonstrated consistent sophisticated and diplomatic communication and organisational techniques and skills. Factions are an inevitable and normal part of democratic politics, but for too long in Australian politics the downside of factions dominated the public discourse. If they behave in a mature and intelligent manner, organised groups of adults (teams in sporting parlance) can achieve great things. When the major groups or factions in an organization can compete AND cooperate fairly, the whole organisation can benefit. After this ballot, we also now have a clearer line of leadership and authority within the two main factions that will make future cooperation, consultation and negotiation simpler and more efficient.
These have been the benefits. There have been costs as well, most obviously opportunity for the party’s regular critics to accuse it of “navel-gazing” and “in-fighting”, despite the obvious examples of policy debate and organisational success the ballot has brought. The ballot has also been hard work. When asked what her favorite part of the leadership ballot was, a young party members instinctively responded “it’s about end, thank god”. Unfortunately it’s hard to imagine that the future timing of these ballots will not inevitably coincide with the end of a hard-fought campaign, so the participants will inevitably be exhausted until both end.
This process of evolution for this ballot is continuing. From an ACT perspective the democracy has been superb and the opportunity for our local political activists to participate fully in such a historical initiative has been wholeheartedly welcomed. This sentiment has been shared in every city and town which has had an opportunity to host a candidate’s forum, or two (as was the fortunate case in Canberra).
Some of the less predictable aspects of the ballot (such as members sharing pictures of their votes on social media) were unpredictable but may become more normal practice in future public campaigns and elections. We have no doubt that the process has been an overwhelmingly positive one that has strengthened relationships and campaigning skills within the Party. Even Christopher Pyne agrees. In 2008 he penned his opinion on this issue, arguing the Liberal Party should adopt the same process. http://www.ipa.org.au/library/publication/1210898292_document_pyne.pdf
This article represents the personal views of the authors. Elias Hallaj has been the ACT Labor Secretary since 2009 and was previously an Assistant National Secretary of the ALP. Chris Monnox is a PhD Candidate in political history and recently wrote an extensive history of the ACT Branch of the Australian Labor Party as part of his research at ANU.
Photo by Andrew Meares sourced from the same article in the Canberra Times http://www.canberratimes.com.au/federal-politics/political-opinion/everyones-a-winner-in-a-clean-fight-20131012-2vfaz.html