Ron Faucheux is the author or editor of several popular American books on political campaigning including Running for Office: The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections and Winning Elections: Political Campaign Management, Strategy & Tactics. He also ran the popular Campaigns and Elections magazine for several years. He’s a former candidate, elected representative, Chief of Staff and experienced campaign manager and trainer. Dr. Faucheux teaches courses in Campaign Management, Running for Office, and the History of Presidential Elections at the George Washington University’s Graduate School of Political Management, and at the Georgetown University Public Policy Institute.
He’s a regular writer and contributor to media discussion about campaigning and campaign management. One website that he contributes to (and is worth subscribing to ) is Winning Campaigns.
An example of his sound, experienced advice includes: “In modern campaigns, everybody wants to run smart, sophisticated, creative, cutting edge campaigns that utilize the latest techniques and tools. But in trying to do so, don’t forget the basics: Develop a clear, simple strategy and stick to it. Develop a strong message and use it. Go directly to the people and ask everyone for their help. Let the voters get to know you and stand for something that matters. Bring new people into the political process. The basics separate winners from losers, mediocre campaigns from great campaigns.”
Below is an summary from a great article he wrote for Winning Campaigns which lists some great advice for new and inexperienced candidates. Actually come to think of it, this list is a great refresher for old and tired candidates and campaign directors as well! 🙂
1. Don’t let the tough days get you down.
2. Always keep your cool.
3. The goal of being a candidate is winning the election.
4. No matter how hard you try, you won’t get every vote that’s cast and you won’t get everybody to like you.
5. If you want a political career, never let defeat stop you.
6. Ask every voter for help.
7. When someone tells you they’re voting for your opponent, don’t get angry.
8. Listen, listen, listen.
9. Remember the basics; do them very well.
10. Always remember to say thank you.
Read the whole article here: Winning tips for political candidates
You can follow Winning Campaigns on Facebook as well.
The picture below has nothing to do with Winning Campaigns or Ron Faucheux. It’s just one of the funny images from the recently released movie ‘The Campaign’ which is worth watching if you’re an old cynic like me 🙂