As previously mentioned, Associate Professor Sally Young has written some great books and research papers about political campaigning in Australia, particularly advertising techniques.
Her book The Persuaders: Inside the Hidden Machine of Political Advertising (Pluto Press, 2004), is a terrific read for students of journalism, political science and professional communications.
If you haven’t read any of her recent work this article is a great starting point: A Century of Political Communication in Australia, 1901–2001.
At the bottom of the article is a link to download a pdf (if you prefer to print it out an read it on a bus or in bed later).
I love some of the old photos that Sally has collated in her various articles and books, but not many come close to the entertainment value of this video from the Gruen Transfer…