A workshop on campaign management and political marketing

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If you’ve read my earlier (now slightly dated) literature review or discussed political campaigning with me over a few beers (I apologise for everything I said after the third beer) you’ll know I often lament about the relative lack of professional and academic interest in political campaign training in Australia. Well it’s clear I’m not the only one, because this week in Sydney there’ll be an inaugural event that brings many academics and practitioners together to discuss this very thing!

Check out the website: http://www.cmpm2014.org/ for “The 2014 Australia New Zealand WORKSHOP ON CAMPAIGN MANAGEMENT & POLITICAL MARKETING”. As far as I know registration is open to all those with an interest in this field, academic or otherwise.

As the website explains: “In 2014, the University of Sydney’s Graduate School of Government will play host to the second Australia-New Zealand Workshop on Campaign Management and Political Marketing. The workshop will bring together academics and practitioners for an in-depth discussion of current and emerging trends in campaign management and political marketing, and generate new networks and opportunities for further trans-Tasman and international research. The workshop will particularly focus on the intersection between research and practice, and is open to academics, party representatives, political consultants, research students and civil society campaigners.”

As well as a series of panels and discussions about many aspects of campaigning the highlights will include some discussion of Stephen Mill’s new book The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia I haven’t read the book yet, but if it’s anywhere near as good as his brilliant 1986 book “The New Machine Men” I will probably read it a few times and ask him a few questions about it afterwards! 🙂

Stephen has been busy promoting his book in the media recently. Here are some links to recent articles and interviews:

http://www.abc.net.au/radionational/programs/saturdayextra/the-rise-of-political-campaigners/5585274

http://www.smh.com.au/comment/after-the-votes-are-in-backroom-operators-still-have-a-vital-role-20140706-zsxvm.html

Here’s a short summary:

Political polling, door-knocking, the targeting of marginal seats and swinging voters. They’re terms all Australians are now very familiar with as elections continually roll around. But that wasn’t always the case. Academic and author Stephen Mills examines how politics in Australia has been shaped and influenced in the newly published The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia.

loughnane

That’s not Stephen, it’s Liberal Party National Director Mr Brian Loughnane, one of the many interviewees featured in Stephen’s new book. Do yourself a favour and buy it.

If you want to see what Stephen looks like and learn more about his amazing work then you should check out his website! http://www.stephen-mills.com.au/

2 thoughts on “A workshop on campaign management and political marketing

    […] years and many campaign dramas to learn. Mike was one of many fantastic presenters at the recent 2014 Campaign Management and Political Marketing Workshop which Stephen Mills and Jennifer Rayner organised at Sydney University in July (and which I am […]

    […] July this year Associate Professor Marshment made a brilliant presentation to the 2014 Campaign Management and Political Marketing Workshop held at Sydney University in July (and I will eventually write a separate post about her presentation and a few others when I find […]

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